Sydney artist MAMI has released a sensuous R&B-infused track about a fizzled out fling. ‘It Is What It Is‘ looks reality in the eye without spiraling completely into questions of rejection and self-worth. It takes the struggle to understand an ill-fated relationship and propels the protagonist forward to accept it for what it is. There’s no stream of tears and no euphoric elation, just an honest appraisal of the trials and tribulations of the dating world.

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Some voices are so feather-light that you instantly feel weightless upon hearing them. Mami’s latest track ‘It Is What It Is’ is a showcase of that lightness as her seductive voice gently coaxes you into her space. Her smooth and delicate vocals could fool you into thinking this song is a late-night mood setter. But rather than hinting at a night in good company, the song tells the story of dating gone awry. It embodies the sometimes inexplicable situations that have you questioning yourself, or that leave you wondering why.

Holding on for too long is the common theme, and the sensuous mood of the track captures the loneliness of longing for something that was never meant to be.

…as a person in general I think I’ve always struggled to let go or just let things be. I tend to hold on longer then I should, hurting myself in the process.


The vulnerability in the track is coupled with sweet, low-key hooks. The subtle bounce is reminiscent of ’90s R&B vibes, but it’s the class and simplicity of the track that makes it so enticing.

Just before the outtro, we hear a crackling record as the male counterpart to this tale (voiced by artist Rachad Sedu) predictably mumbles his side of things. Following this, an off-beat phrase that mimics the thickness of the rest of the track brings it to a jarring end. There’s almost a sense of melodic incompleteness that mirrors the sentiment of the love story – a lack of closure that leaves you craving a little bit more.

Stream It Is What It Is (produced, mixed and mastered by ChunkyLuvStudios) below:

Posted by Rebecca Costanzo